London Under (rather smart) cover…
Say the words “pop-up shop” to me and I literally reach for my wallet and rush out the door, such is the level of excitement coursing through whichever (large I suspect) part of my brain is linked to shopping. There is something uniquely thrilling about the temporary, and no doubt consumer psychologists have a fully studied explanation for what that is. Frankly, I am not all that interested when my attention could instead be directed towards the life-enhancing wares on sale.
London Undercover is one of those fantastic brands you wished you’d thought of yourself…. it rains in London and we need lovely, chic, not-nicked-from-Claridge’s umbrellas with which to fend off nature’s carwash. This is what they make and sell. But, like all successful brands, they do it with a finesse and intelligence that takes the humble brolly into a new league of quality and enjoyability. The exteriors are plain black, grey etc but the interiors are lined with such fantastic prints as the 70′s District Line tube train upholstery (genius) or a really fantastic pigeon print (which I think they should do an upholstery fabric in it’s so fab). At between £95 and £120 these are not cheap by any means but then why should they be when built to last and last.
London Undercover Pop Up
38 Monmouth Street