Hermes Leather Forever in London

21/05/2012

Very few brands could pull off such an engaging and creative marketing coup. Hermes, the French luxury house known the world over for its exquisite goods nestled in orange boxes has curated a fabulous exhibition behind the Royal Academy in Piccadilly.

Ascending the staircase, past a customised Citroen CV motor car, one’s eye is drawn up to a classical Greek marble statue with a white Kelly bag hung cheekily and irreverently over her arm. Once inside, the House takes you on a journey through its long history, with vintage pieces from their archive lending weight and provenance to the assertion which is clearly being made; we are so successful because our products are the very best. The noteworthy clientele is highlighted by such items as a sporran and a document case commissioned and owned by Edward VIII, and a driving hat worn by his consort Wallis Simpson.  Early in the exhibition one enters a room in which two master craftspeople from the factory sit and make the individual elements of one of the iconic house bags, working leather with heated tools and making the difficult task look like simplicity itself.

The absolute highlight for me is a light installation, created around a desk, upon which sit items familiar to all…. a diary, clock, photograph frame, pencil case. The light plays upon the desk, projecting writing onto the diary as if written by an invisible hand, drawing swirls and motifs and dancing. The light highlights individual objects in turn, bringing them to life and reminding the viewer that there is beauty in everyday objects and magic in those of such exceptional and exquisite quality. This really highlights for me the idea of buying little but buying well – the diary that lasts for decades of daily use, or the pencil case you could use for a lifetime and then gift to an artistic child to be used for another lifetime.

Hermes is powerful proof if such were needed of the value of craftsmanship and quality. Christies for example is holding a sale entitled Elegance; Handbags on 30th May in South Kensington, a sale almost exclusively of Hermes bags from the 1950s to the present day.  Hermes is notoriously expensive, but how many luxury items can be resold in this way after a lifetime of enjoyment and use? That is surely the very definition of value for money.

After visiting the exhibition I made a beeline for the bar at Cecconi’s just across the street from Burlington House, where one can take in the buzz of Mayfair’s dealmakers, fashion shoppers and ladies-who-lunch over a glass of prosecco. The spring salad of quails’ eggs, artichokes and salmon with some braised octopus on the side was the perfect accompaniment to a relaxed perusal of the latest Hermes house magazine and a luxury daydream. The bread should come with a warning; the selection of three different types is so delicious I ate the entire basket and dish of olive oil without shame. Heaven.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: